Design Thinking


Ideas, ideas and more ideas

After empathising with users and defining the problem for our Design Thinking project, the next step was to start finding possible ways of solving the problem! This is called the ‘ideation’ phase. Ideas can be generated through means such as brainstorming, brainwriting, mindmaps, storyboards, challenging assumptions, sketching or many other methods.

User empathy – personal experiences with wallets

The first stage of design thinking relates to empathising with users – understanding their needs, motivations, thoughts and feelings. For our project we interviewed volunteers from the university as well as observing or interviewing people in external environments and researching friends and family connections. For the in-depth interview I chatted with Mike, a 38 year …

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Personal & Particular – people’s relationship with their wallet

In this project we’ll be looking at people’s particular relationship with a personal item – I have chosen to look at wallets. We’ll be using Design Thinking methods to examine the human aspects of the product and how people relate to it, use it, and feel about it. To kick things off before starting to …

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