Laser cutting and etching is being used in various ways in the field of graphic design, marketing and visual communication. The precision of laser cutting machines and the affordability of low-end models has enabled designers to achieve results that previously would have taken a lot more time and money, as well as opening up new markets and ways of communicating. Producing 3D rather than 2D objects literally brings an extra dimension to visual communication.
As well as producing finished products, laser cutting is being used to prototype and test designs for projects such as die-cut packaging or signage, before investing in the expense of manufacturing a cutting die or producing full-scale items using valuable materials. It also allows designers to produce small runs of items or produce multiple variations, for example to personalise items for promotional events.
Some applications of laser cutting/etching in the graphic design field include:
- Business cards
- Books and brochures
- Maps and information visualisation
- Branding and merchandise
Books and brochures
Maps and information visualisation
Branding and merchandise
How to create packaging prototypes using a laser cutter
This video from Trotec (who make laser cutting machines) explains how to make packaging prototypes by laser cutting paper and card.