Researching how visual communication can build understanding between drivers and cyclists
About the research
This is a student research project undertaken as part of Master of Design studies at Griffith University. The study investigates how introducing aspects of personalisation into visual communication affects people’s response to the information being presented.
Focusing on the issue of cycling safety, the objective is to see how communication can help change attitudes, to promote safer road sharing. Your input will help the researchers design a way to address this problem and measure the effectiveness of personalising the design.
The research team
|Professor Ming Cheung PhD, MDes, MSc, MA, LLM
Griffith Centre for Design & Innovation Research
Phone: 0468 381 121
|Ms Carolyn King BA
Queensland College of Art, Griffith University
Phone: 0413 860 173
Your participation is invited for the sole purpose of the stated research and is entirely voluntary. You are free to withdraw at any time without question or any consequence on your relationship with the research team or Griffith University.
What you will be asked to do
This is design-based research project, where your input during the design process adds value to the project outcome. You do not need any prior knowledge of design, cycling safety, data visualisation or academic research in order to participate.
Your participation is requested at two key stages of the project:
- Initial focus group, to discuss how issues around cycling/road safety affect you or others, and to try out initial ideas for how to communicate this information visually. Your input will feed into the design of a communication approach, and help select which elements of personalisation to include. Time required: approximately 60 minutes (online) or 90 minutes at Southbank campus. No special software is needed for the online session. Light refreshments or lunch will be provided for the on-campus session.
- Testing and survey, to evaluate the design approach. You will view/use a design then give feedback that will enable us to assess effectiveness of the design. Time required: approximately 10 minutes (online).
Timing of the research
The research will be conducted in Brisbane between July and October 2019, with focus groups at the end of July and testing/survey in early October. You will be asked to participate in both stages, however if you are not available or do not wish to participate in both you are under no obligation to do so. Dates, times and location for the focus groups and interviews will be published before you are asked to confirm your participation in the research (see participant sign-up form).
How participants are selected
Availability on one or both dates (as mentioned above) is an essential criterion for selection. Participants will be selected to ensure a sample of people representing different types of road usage (car drivers, non-cyclists, regular bicycle riders), with a mix of genders and age groups. You will be asked these basic screening questions as part of the selection process.
Risks to you
No direct risks have been identified for this project in relation to your physical, mental or emotional wellbeing. If refreshments are provided during the focus group or interview sessions, you will be asked if you have any allergies, nutrition requirements or physical access needs.
Your privacy and security of information
Your personal information will be de-identified, which means your name and other identifying details will not appear in published research, and no data that include personal identifiers will be shared or re-used.
If you participate in an online session, you can choose whether or not to show your video image to the researcher and other participants. Focus groups and interviews will be video/audio-recorded for research purposes, but will not be published. Video/audio material will be available only to the research team, and will be deleted after the recordings have been transcribed. If any direct quotes are used from audio/video transcriptions they will not include your name or other information that could identify you personally. Research data (interview transcripts and analysis) will be retained in a locked cabinet and/or a password protected electronic file at Griffith University for up to five years before being destroyed.
The conduct of this research involves the collection, access, storage and/or use of your identified personal information. The information collected is confidential and will not be disclosed to third parties without your consent, except to meet government, legal or other regulatory authority requirements. A de-identified copy of this data may be used for other research purposes, including publishing openly (e.g. in an open access repository). However, your anonymity will at all times be safeguarded. For further information consult the University’s Privacy Plan at: http://www.griffith.edu.au/about-griffith/plans-publications/griffith-university-privacy-plan or telephone (07) 3735 4375.
How the research will be used
Research results will be reported in an academic thesis, and may also be disseminated via journal articles and/or conference presentations. You can request a plain language summary of the research findings by emailing the research team after the project finishes (November 2019).
Ethical conduct of this research
Griffith University conducts research in accordance with the National Statement on Ethical Conduct in Human Research. If potential participants have any concerns or complaints about the ethical conduct of the research project they should contact the Manager, Research Ethics on (07) 3735 4375 or firstname.lastname@example.org.