ideas sketches

Step 3: Ideate to innovate

After investigating the situation and immersing in the stakeholders’ environment, it was time to pull together some insights and generate ideas. The insights from the stakeholder research needed to be teased out out and used as a basis for ideation.

Insights from research

To help visualise the insights, I created a board of colour-coded notes that grouped insights into four areas:

  1. Activities: examples of the range of activities on the Wellbeing Trail
  2. Attributes: the positive attributes the Trail should aspire to achieve
  3. Challenges: issues and problems to look out for
  4. Possibilities: some initial ideas about solutions (suggested by or with stakeholders)
Insights and ideas
Insights relating to Trail activities, attributes, challenges and possibilities

Brainstorming ideas

I facilitated a brainstorm, using the Insights board as a starting point to stimulate ideas. This was a very productive session, and we came up with a number of workable ideas, building on them as we went.

The ideas included:

  • Collectables at every stop – gotta get ’em all! Could be stickers, temporary tattoos, stamps, cards, or other objects
  • A passport that is stamped as you go around the trail
  • a “walking bus” or roaming guides to help people around the trail
  • Audio tour linked to locations, giving useful or amusing info
  • Challenges, clues and rewards along the trail (like the “Amazing Race” TV series)
  • Petsitters for people who bring their dog
  • A creche for young children to be looked after while parents do activities
  • Create your own adventure – using randomisers like a spinning chocolate wheel to determine where you go on the trail
  • a “pledge board” for families to record their pledge relating to wellness (eg “We pledge to go on a family picnic once a month”)
  • promotions giving funny or personal reasons to do things (eg “you need a hearing test… because of all those rock concerts you used to go to!”)
  • distorting mirrors that show a different view of yourself, a new self-image
  • unexpected themes linked to activities (eg dinosaurs, steampunk, fantasy)
  • online activities linked to the Trail (eg games, QR codes linking to info)
  • Selfie frames at each stop, with dress-up box or props

Next > Step 4: Experiment, iterate and implement


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<  Step 2: Immerse in the stakeholders’ environment
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