After investigating the situation and immersing in the stakeholders’ environment, it was time to pull together some insights and generate ideas. The insights from the stakeholder research needed to be teased out out and used as a basis for ideation.
After empathising with users and defining the problem for our Design Thinking project, the next step was to start finding possible ways of solving the problem! This is called the ‘ideation’ phase. Ideas can be generated through means such as brainstorming, brainwriting, mindmaps, storyboards, challenging assumptions, sketching or many other methods.