concepts

brainstorm-sketch

Ideas, ideas and more ideas

After empathising with users and defining the problem for our Design Thinking project, the next step was to start finding possible ways of solving the problem! This is called the ‘ideation’ phase. Ideas can be generated through means such as brainstorming, brainwriting, mindmaps, storyboards, challenging assumptions, sketching or many other methods.

Can speculative design save the world?

Traditionally, design is about creating effective solutions to existing problems and human needs. Designers aim to generate creative, usable ideas for new or better designed products, services, structures, interfaces or pieces of communication. Sometimes in the process of doing this, they help make the world a better place. Speculative design is the opposite of designing …

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