The 3 Day Startup is a short entrepreneurship program designed to drive collaboration and creativity in cross-disciplinary teams. It is a hands-on learning experience where participants engage in an iterative process – generating and researching ideas, forming teams, talking to potential customers, engaging with mentors, developing prototypes and pitching business ideas. The event I attended …
After investigating the situation and immersing in the stakeholders’ environment, it was time to pull together some insights and generate ideas. The insights from the stakeholder research needed to be teased out out and used as a basis for ideation.
This practical project requires us to develop a physical product that uses some of the enhanced design tools and technologies we have learnt about. The first step is to write the brief – define the objectives, the detailed requirements and the process to follow, and do any necessary research. I decided to work on something …
After selecting some ideas to take forward, the next step was to prototype these. Prototyping is a way of trying out ideas and unearthing issues or questions that can be investigated through further ideation, prototyping or user empathy research. It is not about building finished solutions. A prototype allows us to ask questions, and learn …
After empathising with users and defining the problem for our Design Thinking project, the next step was to start finding possible ways of solving the problem! This is called the ‘ideation’ phase. Ideas can be generated through means such as brainstorming, brainwriting, mindmaps, storyboards, challenging assumptions, sketching or many other methods.
Traditionally, design is about creating effective solutions to existing problems and human needs. Designers aim to generate creative, usable ideas for new or better designed products, services, structures, interfaces or pieces of communication. Sometimes in the process of doing this, they help make the world a better place. Speculative design is the opposite of designing …
The second stage of our design thinking project involved defining the problem or problems we were trying to solve. We used insights from the empathy stage to determine ways of looking at the problem from a human perspective, restating it as a design challenge that can be addressed in the ideation stage. In order to do …
Defining the design challenge from a user’s perspective Read More »
